Startup Product & Marketing Growth
Sprints to find winners. Retainers to scale them.
A full‑funnel growth program: product strategy, channel testing, CRO, lifecycle, and analytics—run with a weekly testing cadence.
Strategy
Go‑to‑market alignment that guides every experiment
Clarify ICP, positioning, and KPIs. Build a hypothesis backlog and test plan that drives the weekly cadence.
- Growth model & KPIs.
- Define north‑star metrics, guardrails, and decision thresholds that guide resource allocation.
- ICP, positioning, and messaging.
- Workshops and research to align value props with pains and outcomes by segment.
- Hypothesis backlog & test plan.
- Prioritized hypotheses across channels and funnel with a weekly testing cadence.
Acquisition
Channel testing and scaling
Rapid experiments across paid and non‑paid channels to find scalable acquisition with real benchmarks.
- Paid social/search experiments.
- Creative, audience/keyword, and offer testing to find channel‑market fit.
- Partners, communities, outbound.
- Non‑paid acquisition motions to validate scalable, sustainable channels.
- Benchmarks & payback.
- CAC, CTR, CVR, and payback period instrumentation to know where to double down.
Conversion
CRO and landing systems
Landing, offer, and pricing tests to lift signups, demos, and paid conversions.
- Landing + offer testing.
- High‑velocity landing pages, pricing, and offer iterations to lift demo/sign‑up rates.
- On‑page messaging & UX.
- Copy, structure, and UX tests informed by analytics and heatmaps.
- Activation funnel.
- Reduce time‑to‑value with onboarding and in‑product prompts that drive adoption.
Lifecycle & Retention
Activation and revenue expansion
Onboarding, lifecycle email, and in‑product prompts that drive activation, usage, and expansion.
- Lifecycle sequencing.
- CRM flows and lifecycle programs to drive retention and expansion.
- Revenue expansion.
- Upsell/cross‑sell strategy and in‑app/email prompts tied to usage signals.
- Handoffs & enablement.
- Smooth transitions between marketing, product, and sales with the right enablement.
Analytics & Experimentation
Attribution and insights that drive decisions
Tracking, dashboards, and clean experiments that separate signal from noise.
- Attribution & taxonomy.
- Reliable tracking plan, normalized events, and source mapping across tools.
- Experimentation framework.
- Governance and cadence to run clean tests and report outcomes clearly.
- Dashboards & alerts.
- North‑star dashboard with alerts that surface wins and issues fast.
How We Work
Choose Your Engagement Model
Whether you need strategic partnership, focused solutions, or self-guided resources, we meet you where you are in your journey.
- Strategic Partnerships
Work directly with our team as your strategic partners for comprehensive business building. Custom-scoped engagements based on your specific needs and timeline.
- • Fractional leadership and advisory services
- • Comprehensive transformation programs
- • Multi-area strategic implementations
- • Ongoing strategic guidance and support
- Productized Solutions
Get targeted help with specific challenges through our structured packages. Designed for businesses that need expert guidance on focused problems with clear deliverables.
- • Brand positioning & messaging packages
- • AI workflow automation setup
- • Website design & optimization
- • Business process optimization
- Custom Playbooks
Access our frameworks, templates, and community of ambitious founders. Perfect for businesses that want to implement our systematic approaches independently.
- • Strategic playbooks & systems
- • Step-by-step implementation guides
- • Fill-in-the-blank templates
- • Community of ambitious founders
Next Step
Kick off your first growth sprint
Schedule a 30‑minute strategy call. We’ll align on goals, ICP, and KPIs, then outline a fast test plan across product and marketing.