We’re a startup growth team—hands‑on, strategy‑led
We’ve spent a decade building in early‑stage startups. We blend product strategy with full‑funnel marketing to test fast, learn faster, and scale what works. Less theory. More traction.
We’re startup operators with over a decade each building product, marketing, and operations functions at seed to Series A B2B SaaS companies.
We’ve lived the journey—taking products from pre‑PMF to first million in ARR, building marketing engines from scratch, establishing product management processes, and scaling operations from 5 to 50+ employees.
Along the way we watched the same expensive mistake repeat: hiring brand‑name operators from big tech who don’t know zero‑to‑one. Six months later, momentum stalls and teams start over.
We started ProductColab to give early‑stage startups what they actually need: experienced operators who’ve built these functions from scratch at your stage—people who understand constraints and move at startup velocity. Not corporate playbook executors—zero‑to‑one builders.
- Remote from the West Coast
- Seattle, WA
- Founded ProductColab
- 2023
- Years building in startups
- 11+
- Roadblocks solved
- Countless
Our Philosophy
Growth compounds when product strategy, experimentation, and analytics work as a system. We design for speed to signal, then resource the winners.
- Product leads growth
- Positioning, pricing, onboarding, and value delivery are the growth levers. Marketing amplifies what the product proves.
- Test cadence over ad‑hoc wins
- A weekly experimentation rhythm across channels and funnel beats sporadic campaigns every time.
- Measure what matters
- Crisp KPIs, trustworthy attribution, and clear decision thresholds. No more noise—just signal.
- Everything connects
- Acquisition, conversion, activation, retention—the work compounds when the pieces are designed to work together.
- Tools serve decisions
- We implement tooling that drives clarity and speed—never for its own sake.
- Operators, not advisors
- We embed with your team and do the work—building systems, shipping experiments, and transferring knowledge so you can scale without us.
Meet the Founders
We’ve built and scaled inside early‑stage startups as product, marketing, and ops leaders—designing the systems we now deploy for our clients.
Dani Kellogg
Co-founder, Product Marketing & Growth
Marketing leader focused on Product Marketing, Product Education, Brand Identity, Sales Enablement, and GTM Strategy; builds positioning, messaging, and growth systems.
Nic Galluzzo
Co-founder, Product Management & Engineering
Product leader focused on Product Management and Strategy, Product Development, Infrastructure, and Operations; ships fast and instruments for high‑velocity experimentation.
Next Step
Kick off your first growth sprint
Schedule a 30‑minute strategy call. We’ll align on goals, ICP, and KPIs, then outline a fast test plan across product and marketing.