Startup marketing at a fraction of the cost
Fractional marketing for founders who are tired of playing guessing games and doing it themselves - backed by a decade of actual startup experience.
What We Do Best
Build and execute a marketing strategy that captures your target market, strengthens your brand, and drives customer engagement.
Develop and implement growth strategies that ensure long-term sustainability, leveraging innovative approaches to scaling and market penetration.
How It Works
Hiring can sometimes take months, but you needed help yesterday. We keep it simple so you can skip the hassle of hiring, keep the risk low, and have a fractional leader as soon as tomorrow.
Hop on
a call.
We start with a discovery call to ensure there's a fit and understand your biggest priorities (or help you figure these out).
Review our proposal.
Based on the call, we'll prepare a proposal with recommendations for you to consider. Take as much or little time as a you need.
We dive
in asap.
If the proposal looks good, give us the thumbs up and we can be making an impact as soon as tomorrow.
Why Fractional?
Tailored Expertise
Get just the right amount of strategic input—whether it’s a few hours a week or more dedicated support, our leadership adapts to your startup’s changing needs.
Cost Efficiency
Access experienced startup leadership without the hefty salaries, benefits, and other costs tied to full-time hires.
Strategic Agility
Gain unbiased insights that challenge the status quo and spark innovation, helping your startup stay ahead of the curve
Long-Term Flexibility
Start with a commitment that’s manageable—expand or reduce involvement based on your startup’s performance and growth.
ProductColab helps you accelerate growth and innovate confidently with flexible marketing leadership.
We specialize in propelling startups to sustainable growth through fractional marketing and overall growth strategy.
Whether you need a head of marketing to strategize or someone who can operate on the ground level, we provide the expertise you need without the overhead of a full-time executive.
About Us
We're Nic and Dani, the co-founders of ProductColab, and we've been in the trenches of the startup world together since 2014. Our story started when we joined forces as the 2nd and 3rd hires at Knack, a bootstrapped startup with big ambitions.
Since then, we've celebrated wins, learned from setbacks, and most importantly - realized that our combined skills could offer something truly unique to startups. We're not just business partners; we're friends who are genuinely invested in each other's growth and, by extension, the success of our clients.
Dani Kellogg
Cofounder, Fractional Growth & Marketing
Nic Galluzzo
Cofounder, Fractional Growth & Marketing
What People Say
About Us
Whether presenting to stakeholders, conducting customer interviews, or crafting marketing materials, Dani's communication skills are impeccable. This has led to clearer internal communication and more compelling external messaging. I really enjoyed working alongside her in my team & would recommend without hesitation.
Co-founder & COO at CastorDoc
I have been working with Productize for the past year and have been consistently impressed with the quality of their work. They have a keen eye for design and always deliver projects on time. I highly recommend them to anyone in need of a skilled designer or developer.
I have been working with Productize for the past year and have been consistently impressed with the quality of their work. They have a keen eye for design and always deliver projects on time. I highly recommend them to anyone in need of a skilled designer or developer.
I have been working with Productize for the past year and have been consistently impressed with the quality of their work. They have a keen eye for design and always deliver projects on time. I highly recommend them to anyone in need of a skilled designer or developer.
Creative Director at GHI Corp
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Plans
From advising to full fractional, we can help as little or as much as you need.
Advising
Ideal for startups that need strategic advice and occasional guidance.
Up to 5 hours of consultancy per week.
Monthly strategy sessions.
Connected Slack channel to stay connected with our team.
Fractional
Suited for startups looking to intensify strategic initiatives with more support.
~10-20 hours of consultancy per week.
Embedded in your team Slack/email and available for team meetings.
We integrate seamlessly with your team, maintaining constant communication.
Almost Full
Custom
Tailored to meet the unique challenges and needs of your startup.
Customizable flex hours or project scoped.
Create a plan that fits exactly what your startup requires.
