Your all-in-one startup growth team.

We're not just consultants, we're your growth partners.

Whether its marketing, product, or operations, we help founders who are tired of playing guessing games. We offer strategy and execution backed by a decade of actual startup experience.

What We Do Best

01
Marketing
Build and execute a marketing strategy that captures your target market, strengthens your brand, and drives customer engagement.
02
Growth
Develop and implement growth strategies that ensure long-term sustainability, leveraging innovative approaches to scaling and market penetration.
03
Product
Get strategic product leadership from roadmap development to team mentoring, to support contniued product innovation.  

How It Works

Hiring can sometimes take months, but you needed help yesterday. We keep it simple so you can skip the hassle of hiring, keep the risk low, and have a fractional leader as soon as tomorrow.

Hop on
a call.

We start with a discovery call to ensure there's a fit and understand your biggest priorities (or help you figure these out).

Review our proposal.

Based on the call, we'll prepare a proposal with recommendations for you to consider. Take as much or little time as a you need.

We dive
in asap.

If the proposal looks good, give us the thumbs up and we can be making an impact as soon as tomorrow.

Why ProductColab?

Unlike traditional consultants who drop off strategy decks and disappear, or specialized agencies that only focus on one aspect of your business, we roll up our sleeves and work alongside you.

Eye glasses on a chemistry table representing tailored expertise

Tailored Expertise

Get just the right amount of strategic input—whether it’s a few hours a week or more dedicated support, our leadership adapts to your startup’s changing needs.

Chemistry beakers full of coins for cost efficiency

Cost Efficiency

Access experienced startup leadership without the hefty salaries, benefits, and other costs tied to full-time hires.

Chemistry beakers overflowing with ideas representing strategic agility

Strategic Agility

Gain unbiased insights that challenge the status quo and spark innovation, helping your startup stay ahead of the curve

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Long-Term Flexibility

Start with a commitment that’s manageable—expand or reduce involvement based on your startup’s performance and growth.

ProductColab helps you accelerate growth and innovate confidently with flexible marketing, growth and, product strategy.
We specialize in propelling startups to sustainable growth through marketing, product, and overall growth strategy.

Whether you need a head of marketing to strategize or someone who can operate on the ground level building your product strategy, we provide the expertise you need without the overhead of a full-time executive.

About Us

We're Nic and Dani, the co-founders of ProductColab, and we've been in the trenches of the startup world together since 2014. Our story started when we joined forces as the 2nd and 3rd hires at Knack, a bootstrapped startup with big ambitions.

Since then, we've celebrated wins, learned from setbacks, and most importantly - realized that our combined skills could offer something truly unique to startups. We're not just business partners; we're friends who are genuinely invested in each other's growth and, by extension, the success of our clients.

Dani Kellogg Headshot
Dani Kellogg
Cofounder, Fractional Growth & Marketing
Nic Galluzzo Headshot
Nic Galluzzo
Cofounder, Fractional Growth & Product

What People Say
About Us

Partnering with Dani Kellogg from ProductColab was a game-changer. She expertly rebooted our marketing and branding, positioning Wallaroo.AI as a leader in the AI software market. Her strategic insight and execution made a remarkable impact on our growth and market presence.
Stephen Spellicy
COO, Wallaroo. AI
Whether presenting to stakeholders, conducting customer interviews, or crafting marketing materials, Dani's communication skills are impeccable. This has led to clearer internal communication and more compelling external messaging. I really enjoyed working alongside her in my team & would recommend without hesitation.
Xavier de Boisredon
Co-founder & COO, CastorDoc
Dani is an extremely talented marketer who can handle anything you throw at them. They're thoughtful in their approach and do a great job of bringing even the most granular product details to bear on the broader story you're trying to tell in market. I'd jump at the chance to work with them again!
Brooks Chambers
Creative Director, Mode

Plans

From advising to full fractional, we can help as little or as much as you need.

Advising

  • Ideal for startups that need strategic advice and occasional guidance.
  • Up to 5 hours of consultancy per week.
  • Monthly strategy sessions.
  • Connected Slack channel to stay connected with our team.
Get Started
Get Started

Custom

  • Tailored to meet the unique challenges and needs of your startup.
  • Customizable flex hours or project scoped.
  • Create a plan that fits exactly what your startup requires.
Get Started
Get Started